20 Innovative Campaign Concepts for Skincare or Beauty Brands
- I prefer to think of testimonials and email promotion as a form of romance with the brand. I understand that this sounds strange, but listen me out. Assume a consumer is interested in trying out a new skin care campaign/beauty products after seeing a celebrity endorse it. It’s understandable that they would want to give up that brand.
- However, after a few weeks with the manufacturer, they haven’t gotten to know them well. What the manufacturer does, what they’ve got to offer, how to use their items correctly, and so on remain unknown. At this moment, the buyer believes it is time for them to move on.
- Imagine if the brand had genuinely delivered value through emails; the consumer had not only got to know them greater, but there was a strong possibility they would never switch.
So, here are a couple suggestions for campaigns that can assist you avoid being a bad example as in the aforementioned scenario:
1. DIY Skincare/Beauty Products Recipes
Share DIY skincare/beauty products recipes utilising your items, such as face masks, wig masks, lip balms, and exfoliating scrubs. Encourage your consumers to try it out and provide the results, which you can then utilise for customer highlight campaigns.
2. Sun Protection Tips
Educate subscribers on sun protection and provide a guide explaining sunscreen types, benefits, and suggestions for different skin types.
3. Beauty Expert Collaboration
Collaborate with beauty/skincare influencers to generate content, launch limited edition products, or market your company. While this is something of a recommendation, ensure that your material delivers value.
4. Virtual Beauty Consultation
Provide virtual beauty sessions to assist subscribers select the best items for their kind of skin and problems.
5. Ethical Beauty Products
Emphasise the company’s commitment to environment and environmentally friendly products. Encourage those who follow you to help improve nature’s health through the purchase of eco-friendly items.
6. Skincare Quiz
Create a fun questionnaire to assist subscribers establish their type of skin and offer recommendations for goods that are best suited to their needs. Help them attain their beauty objectives by taking this quiz. You may provide a price reduction or offer to people who finish the quiz.
7. Beauty Tutorials
Send out emails with beauty instructions that demonstrate how to utilise your goods to get a particular look or effect. You might offer step-by-step instructions and suggestions for getting the most out of the stuff you have.
8. Customer Spotlight
In this campaign, you can exhibit a few of the customer’s results from the DIY campaign. Another possibility is to feature a customer or four in the e-mail newsletter, including their skincare & beauty routine. You may include images of people using your items and invite them to offer their best tips and tricks.
9. Seasonal promotions
Provide season-specific ideas and guidance, such as summer/winter skincare practices. For holiday seasons such as Christmas and New Year’s, you can run a travel kit necessities campaign.
10. Expert counsel and tips
Collaborate with professionals to provide information on skincare and cosmetics techniques, as well as expert recommendations to help you enhance your routines. You can also ask the experts to explain how your items can help individuals (make sure they’re genuine).
11. Promote the creation of personalised skincare/beauty kits
Allow customers to construct their own personalised skincare/beauty packages at a discounted rate. This helps to create a sense of rarity.
12. Ingredient deep diving
Educate your clients about the unique ingredients in the items you sell and explain their advantages to them. Customers will comprehend what they lose out on by ignoring your items.
13. Gift guides
Tell them about the many gift boxes you’ve selected. Encourage customers to buy another for those they love. Although it’s effective all year, it works especially well over the holidays.
14. Debunking skincare myths
Consider this for your weekly email series. Debunk popular skincare myths and misconceptions. This teaches your clients and may be something they are looking forward to doing every week.
15. Skincare Routines
Create skincare regimen guides for people of various ages and genders, as well as those with varied skin types, and distribute them to the proper segments.
16. Before and after stories
Share interesting before-and-after photographs and customer tales that demonstrate the huge benefits of utilising your products. This demonstrates the efficacy of your items and fosters trust among your audience.
17. Behind-the-scenes processes
Give your customers a behind-the-scenes look at how your items are manufactured and showcase the quality and attention that go into each one. You can also promote your brand’s principles, such as cruelty-free procedures, organic ingredients, or humanitarian activities.
18. Demonstrate product variety
If some of the items you sell serve a number of purposes, demonstrate how they may be utilised across those several ways, or provide more value to appeal to the buyer.19. The skincare/beauty routine of the founders and CEO
Sharing your founders’ or CEO’s skincare/beauty routine gives a personal touch and enhances the authenticity of your items.
20. Check the reviews for keywords
Examine your reviews to identify common keywords that buyers employ when describing or appreciate your goods, such as “smooth skin” and “feeling fresh”. Use them to execute campaigns using those keywords as the focus areas.
